In the old days, the process of writing a blog post would entail very little joy and way more SEO research, packing the paragraph with whatever made the Yoast SEO plugin green and happy. Although I was writing beauty reviews of the products I mostly paid for myself, I preferred the product photography part way more.

The blogging attempt of 2016 led to changes that could not have been predicted by a 30-year-old process-engineering me. With a vocabulary that could probably be envied by many British four-year-olds, mixed with engineering jargon perfect for SOPs at a chemical plant, writing a review of MAC’s Burgundy Times Nine eyeshadow palette was way out of my comfort zone.

Now, after a few years of working as a digital marketer, I do not want to make the same mistake of turning what started as an outlet for my creativity into a conglomeration of what others might prefer to see and read.

To some extent, of course.

As I want to share my beauty favourites, and more, perhaps I could also dive into issues that not only interest me but also provide relevant knowledge, conduct interviews, and share custom how-to guides useful to those who are also on a content creation journey.

Treating it as an online journal of my actions taken, microlearning as i am using new products and test new software, something that might be true behind the scenes rather than a fixed-target-audience-focused beauty magazine. In other words, we will be here for the sake of my curiosity, with the hope the reader can also benefit from the discussed issues.

How will it go? We will see in a few months.

What can you expect from The Most Sisters newsletter?

This is my little corner of the internet where things go a bit old-fashioned way. Blogging style 2010 :) my space to share both the polished results and the process behind them.

Each week, I’ll take you behind the scenes of my content — what I’m creating, testing, learning, and sometimes struggling with. As a marketer, I want to share I’ll be sharing honest insights into growth, experiments, and how I approach building my platforms in a sustainable (and realistic) way. because believe it or not, social media are bit a mystery for me at this time.

You can expect thoughtfully curated beauty and wellness recommendations — not just what’s trending, but what actually works for me as someone navigating combination, maturing, acne-prone skin with rosacea and melasma.

Beyond beauty, I’ll include tools, apps, and systems that support my workflow — from content planning to staying organised and inspired.

I’m also documenting my goals and progress openly, so you can follow along as I build, adjust, and refine my strategies in real time.

While my socials will stay focused on visuals — unboxings, try-ons, routines, and quick reviews — this newsletter is more like a modern blog. A space for context, reflection, and substance.

If you’re a millennial creator or simply someone who still values long-form content, I think you’ll feel at home here 🤍

Join me, and stay awesome!
Monika